Monday, March 30, 2009

H.O.G.ers running out of steam ..

Shit we already knew, but a good read. NY Times.

"By building such a powerful brand with offbeat, behind-the-scenes efforts — little advertising, lots of accessories and minor visible changes to bikes over the decades — Harley has become a case study for academics, marketing gurus and other corporations. But Harley’s longtime strategy of marketing to the boomers, which was a blazing success, is now backfiring.

Its core customers have grayed, and they are buying new bikes less often. The average age of a Harley rider is 49, up from 42 five years ago. But company executives don’t seem outwardly worried by the lackluster growth among those 35 and younger, even as it takes steps to turn them into Harley owners."

1 comment:

  1. The Motor Company and vagina: two things that don't get better with age. Great link, Cro.