Thursday, October 8, 2009

Not Enough Love for The Love Ride?

Just got this via email. I only went to the event once, so no real Love loss for me.

To all fellow Love Riders, Volunteers and valued Supporters:

It is with deep regret that I must inform you that Love Ride 26 has been canceled... or, at best, postponed for a few years. This was a gut wrenching decision for me - but I know that it is the correct decision.

The first thing I want to make clear is that this has absolutely nothing to do with the Love Ride staff and organizers. Everyone has worked hard and diligently, just as they have done for the past 25 years. Our problem boils down to one thing - the economy.

Simply put, the Love Ride is a victim of the recession.

We have done a very careful analysis over the last several months, hoping and praying that things would turn around - but not matter how we cut it we were looking at taking a huge loss- which meant no money left to help those less fortunate, the very foundation and reason for the Love Ride.

In place of the usual event this year, Glendale Harley, Home of the Love Ride, is sponsoring an autograph session with Peter Fonda and free movie screening, commemorating the 40th Anniversary of Fonda’s starring role in “Easy Rider.” The event will take place at the dealership (3717 San Fernando Rd. in Glendale) Friday, October 23rd from 4-10pm. Glendale Harley will also be selling Love Ride memorabilia (Love Rides 1-26) on Saturday, October 24th from 9am-4pm and on Sunday, October 25 from 6am-2pm. The hope is to recoup some of the costs already incurred this year by the Love Ride Foundation. The dealership will also have representatives on hand to answer any questions.

Donations to benefit our Love Ride beneficiaries are still being accepted and are tax deductible. The top ten fund-raising prizes featured in the Love Ride 26 brochure will still be awarded (excluding opportunity tickets).

If you have already registered for Love Ride 26, you will receive a Love Ride 26 ride pin and a Love Ride 26 patch. In addition, you will also receive a Love Ride 26 t-shirt. It’s our way of saying thank you for this year’s support. All incentive prizes will be available for pick-up at Glendale Harley on Saturday, October 24th and Sunday, October 25th.

For more information, please call our special hotline at 818-246-5618 ext. 141

Times are tough, we’re lovin’ but not ridin’, at least not this year. But I’m confident that we’ll be back. After 25 years of expansion, it may be time to return to our roots with a smaller, more intimate event. But we will be back.

Thank you for your support. God Bless.

Oliver Shokouh
Founder, Love Ride Foundation
Owner, Harley-Davidson/Buell of Glendale

1 comment:

  1. Since when is riding about how much money can be made?(Heavy sarchasm)The best things in life are free! Just ride.

    See ya at the SLO.